Paul Giles

With over 20 years of experience in business development, marketing strategy, and leadership, Paul has built a strong track record of driving growth and innovation across fast-moving industries. A dedicated crypto enthusiast since 2016, Paul has extensively researched and engaged with the blockchain space. At ADEX, he has the opportunity to merge this passion with his professional expertise, helping lead a platform that pushes the boundaries of decentralised finance (DeFi).

In his role, he is focused on expanding ADEX’s reach, making DeFi accessible to all users, and driving innovative digital campaigns that educate and empower people to confidently engage with decentralised finance.

“Being able to combine my passion for crypto with my professional background is an amazing opportunity”

Experience

Paul’s career spans two decades in marketing and business development, where he has worked with global brands to achieve measurable results through transformative strategies. With experience in executing large-scale campaigns and driving brand engagement across diverse channels, Paul brings the insights needed to navigate the evolving world of DeFi at ADEX.

Paul is focused on positioning ADEX as a leader in decentralised finance by emphasizing user-friendly experiences, cross-chain interoperability, and community growth. His passion lies in shaping the future of finance by integrating DeFi with traditional systems, ensuring that ADEX becomes the go-to platform for users globally.

‍